Paralympics New Zealand (PNZ) is thrilled to announce that LUMO, New Zealand’s leading Digital Out of Home (DOOH) operator, has joined as the Official Out-of-Home Advertising Partner for the NZ Paralympic Team and Paralympics New Zealand.
Renowned for their consistent support of local organisations, charities, and businesses, LUMO will feature the “We’ll Give You Something to Talk About” campaign for the NZ Paralympic Team as momentum builds for Paris 2024. They will also bring to life the Team’s successes during the Paris 2024 Paralympic Games through their dynamic DOOH network across the country.
The first phase of the partnership will spotlight the “Something to Talk About” campaign, showcasing powerful athlete imagery and reinforcing the campaign’s message.
During the Games, LUMO’s digital billboards will shift focus to highlight key athletes and moments to watch from the NZ Paralympic Team. Following the Games, LUMO will celebrate the exceptional moments and achievements of the NZ Paralympic Team after 11 days of exhilarating competition in the French capital.
Paralympics New Zealand CEO Greg Warnecke said: “PNZ is delighted to be partnering with a locally owned media partner in LUMO and we are excited that their innovative and eye-catching digital screens will feature our incredible Paralympic athletes. We appreciate the commitment LUMO is making to support our “Something to Talk About” message and to promote the NZ Paralympic Team during their Paris 2024 Games campaign.”
LUMO’s GM of Platforms and Partnerships, Jack Plowright, shared his enthusiasm, saying: “We are honoured to support Paralympics New Zealand and the NZ Paralympic Team. The LUMO digital billboard network is the perfect platform to showcase their inspiring stories and achievements.”
“We can’t wait to play our part in backing the team’s lead-up to Paris and celebrating their success with the rest of the country”, says Plowright.
