Start date: October 2018
Education: Bachelor of Social Sciences (Psychology) – University of Waikato
Jenifer has extensive experience in sponsorship, marketing and commercial partnership management in the media and sport sectors. Jenifer headed the Production Funding and Programme Sponsorship teams at Television New Zealand for many years and prior to that worked in marketing and promotions roles in commercial radio.
Jenifer’s career then moved to Sport and she joined Netball New Zealand as Commercial & Sponsorship Manager in 2007. She was responsible for the growth of the national Netball sponsorship portfolio and commercial revenues, together with the management of commercial partnerships including the trans-tasman ANZ Championship event and Fast5 World Netball Series. Jenifer also worked at ANZ Bank as Sponsorship Manager before joining Paralympics New Zealand (PNZ).
Jenifer’s skills and experience have resulted in many successful sponsorship campaigns and in strong, enduring commercial partnerships. She has worked at a strategic level with many NZ companies and brands and has enjoyed working in both the international and grass roots arenas in sport, to develop and facilitate new initiatives and relationships.
As Commercial Manager, Jenifer’s role focuses on the financial stability and growth of PNZ. PNZ has valued commercial and community partners and Jenifer leads these relationships, working with partners to maximise mutual outcomes and develop new opportunities and revenue streams. Jenifer has responsibility for delivery of the PNZ Commercial Plan and oversight of the PNZ’s marketing, brand and fundraising activity.