MELISSA DAWSON, BRAND AND COMMUNICATIONS MANAGER
Start date: April 2012
Education: Bachelor of Sport and Leisure Studies (BSpLS)
Melissa has a wealth of expertise in communications, public relations, brand and project management. Throughout a 20-year career, Melissa has developed extensive experience in both community sport and High Performance Sport environments at a regional and national level. During this time she has gained additional skills while working in a professional services firm leading the marketing function of two large offices in the United Kingdom. Melissa’s superior relationship management skills have been a driving force behind the increased visibility of Paralympians, Para sport and Paralympics New Zealand in media in recent years. Through education and support Melissa has empowered the media to feel at ease creating content about the achievements of Paralympians and consequently promoting understanding of disability.
As Brand and Communications Manager, the key driver behind Melissa’s role is to support the PNZ Strategic Plan – Towards 2020 by leading, designing and delivering the communications plan to support income generation, build PNZ brand and reputation and drive buy-in amongst key PNZ stakeholders, including the wider community. Melissa leads the relationship between PNZ and its Paralympic broadcast partners, TVNZ and Attitude. Day-to-day, she delivers our brand initiatives and best practice media relations and communications activity across media, social media, website and publications including the creation and delivery of newsworthy content and events around key milestone events, partner and PNZ activities.