Get your hands on Cadbury Caramilk early and raise money for Paralympics New Zealand
Following huge demand from New Zealanders, Cadbury’s iconic Kiwi chocolate Cadbury Caramilk will be returning to stores for a limited time from 1 February. When Cadbury brought back Cadbury Caramilk in 2017 it sold out in just three weeks.
“We thought Caramilk would be popular when we brought it back last year, but we were shocked and amazed at how much demand there was for the caramelised white chocolate. We couldn’t have anticipated the extent of Cadbury Caramilk’s popularity amongst Kiwis, so we wanted to bring it back again for even more people to enjoy,“ says Cadbury New Zealand Country Head, James Kane.
Ahead of Cadbury Caramilk being available in stores, Cadbury has donated two of the first cases of 64 blocks off the Dunedin production line to two of Cadbury’s long-standing community partners, Paralympics New Zealand and Make-A-Wish New Zealand, to auction on Trade Me.
“After Cadbury Caramilk sold out so quickly, we saw blocks listed on Trade Me – some fetching crazy amounts. Some were even sold to the Aussies, with blocks going for as much as $50 AUD each on Australian auction sites. With many Kiwis turning to Trade Me to get their hands on a block, we thought this was the perfect opportunity to donate Cadbury Caramilk to some fantastic local charities and we are excited to see how much a case of 64 blocks will fetch,“ says Mr Kane.
“With the two cases being fresh off the production line, we believe people are going to want to get their hands on them, while providing valuable support to two great Kiwi charities.“
Mondelez New Zealand’s community partner, Paralympics New Zealand, is one of the recipients auctioning a case of Cadbury Caramilk.
Mr Kane says that while Cadbury Caramilk has become a Kiwi icon, Australians will also be able to enjoy it too. “Due to popular demand across the ditch, a small amount of Cadbury Caramilk will also be available in Australian stores shortly after it’s released in New Zealand.“