P&G launches the “Athletes For Good” Activity
P&G announced recently a multi-year extension with the International Olympic Committee (IOC) through 2028, including marketing rights to the Paralympic Games. P&G is committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact.
In the spirit of this new partnership, P&G will launch next week the “Athletes for Good Fund,” which will issue 52 grants to the causes that Olympic and Paralympic Tokyo 2020 athletes and hopefuls are actively engaged with to advance important work in their communities.
While athlete dreams may have been deferred in 2020, P&G have been inspired by the stories of so many athletes giving back to their communities – from promoting causes to help the food insecure, to fundraising for COVID-19 relief, to working with organisations on anti-racist education.
Para athletes who have been working to help others in their community are encouraged to apply to be considered for a USD 10,000 grant to a charity of their choice. If interested, Para athletes can submit an application on the Athlete365 portal from the week of 14 September until 6 October 2020.
In order for a Para athlete’s organisation of choice to be eligible for the grant, they must be a non-profit charitable organisation that advances work related to at least one of the following citizenship areas:
- Equality and inclusion
- Environmental sustainability
- Community impact (example: COVID-19 relief, disaster relief, helping communities in need)
Additionally, athletes must have carried out work within one or more of the above citizenship areas in the past year and be a Tokyo 2020 Paralympic athlete or hopeful. A committee, consisting of representatives from P&G, the IOC and the IPC, as well as one Olympian and one Paralympian, will determine the awardees.
Each application will be scored based on the 4 categories:
- ATHLETE’S WORK IS DIRECTLY CONNECTED TO P&G’S CITIZENSHIP FOCUS AREAS: The athlete’s work helps advance an area that is a priority within P&G’s core citizenship values (Equality & Inclusion, Environmental Sustainability and Community Impact).
- ATHLETE’S PERSONAL CONNECTION TO WORK/CAUSE: The athlete has a strong connection to the work that he or she is doing.
- ATHLETE’S IMPACT/EFFORT: The athlete has made significant contributions via their time, talent or financial resources.
- IMPACT OF GRANT: The athlete believes that the awarding of a USD 10,000 grant will have valuable impact.